Doubts about the existing mass production method: excess and waste 

Not only fast fashion brands but also high-end brands are facing the problem of waste due to disposal of unsold inventories because of excess production. Generally speaking, the more production processes a product requires, the larger the number of people involved in its production. If products remain unsold and are disposed of, a huge amount of invisible resources contributed by all people involved, such as time, efforts and ideas, will come to nothing. This is like paying someone for the materials and labor to serve us a meal and then carelessly throwing away the prepared meal without taking a bite. If we manage to earn profits through an approach like this, it may bring success as a business. However, as we have until now been involved in the crafting of products together with many craftsmen and technicians, we feel a strong disinclination against this kind of approach.